Case Studies
Worked examples of how a brief gets approached, and what gets measured at the end of it.
Agua Luxor · Las Terrenas, Dominican Republic
Website redesign and brand film
A locally owned water company with its own purification plant and a delivery fleet, and a website that looked like every other water site. Customers order by phone, so the site has one job: make people trust the water enough to call.
Out-of-home into paid social
A brand opening in two cities at once, with a fixed launch date, a single creative platform and no existing audience in either market.
Search with offline conversion import
A service business generating plenty of enquiries and no clarity on which of them ever became revenue — so the ad platform was optimising toward volume, not value.
Website creation as the last mile
Media performing to target, revenue not following. The gap was the four seconds after the click.