Website redesign and brand film

Agua Luxor: showing the water instead of describing it

A locally owned water company with its own purification plant and a delivery fleet, and a website that looked like every other water site. Customers order by phone, so the site has one job: make people trust the water enough to call.

Agua LuxorLas Terrenas, Dominican Republic2026

The approach

Started from how customers actually order

Nobody in Las Terrenas buys a five-gallon bottle through a shopping cart. They pick up the phone. So the number sits in the header of every page, and a tap-to-call button stays on screen the whole way down, in every language.

Filmed the journey of one bottle

The homepage is now a short film that plays as you scroll. It follows a single bottle along the purification line, out of the plant and down a Las Terrenas street to a customer's door. Visitors see the plant instead of reading about it.

Made the returnable bottle part of the story

The film ends with the full bottle set down beside the empty one waiting to be collected. That one image explains the deposit-and-swap model better than a paragraph could.

Kept every quality claim checkable

The old site promised a "7-stage" process that removed "99.9%" of contaminants, and neither figure could be backed up, so both came out. Purification is now described as the stages the plant actually runs, filtration and then reverse osmosis, with the sanitary registration number beside them. Nothing on the page promises more than the client can show.

Carried the film onto every page

Each inner page opens on a still from the film: the plant for water quality, the street for driver recruiting, the doorstep for contact. Wherever a visitor lands, they see the real operation first.