Out-of-home

Billboard & Out-of-Home

The oldest medium still does the one thing no feed can: it occupies physical space, at scale, without asking permission.

We buy out-of-home by the site rather than by the package. That means naming the actual panels — this junction, that concourse, this row of shelters on the approach to a retail park — and pricing them against the traffic they genuinely carry, not the average of a network.

Large format on building sides and highway approaches does the heavy lifting on reach. Street furniture and transit do the repetition: the same commuter, the same panel, twice a day, five days a week. Retail and forecourt sites sit closest to the purchase and behave differently again.

Production, permits and posting are handled in-house in Montreal, Dubai and Paris. You approve artwork and see proof-of-posting photography for every site.

What you get back

Proof-of-posting photography for every site
Site list with independently published traffic counts
Posting and take-down dates per panel
Share of the buy by format and by market

Where we can place you

Large format

Building sides and highway approaches

Highway billboards

High-speed, high-frequency arterials

Bus shelters

Localised, eye-level, long dwell

Train stations

Commuter repetition, twice daily

Airports

Specific departure and arrival boards

Malls

Individual mall panels, by centre

Retail & shopping

Closest to the point of purchase

Fuel pumps

Captive dwell, two to four minutes

Gyms

Repeat weekly audience, known demographics

Medical centres

Long waiting-room dwell

Offices

Lobby and lift networks

Streets

Free-standing street furniture

Other services

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