Website creation as the last mile

Rebuilding a site that was losing the click

Media performing to target, revenue not following. The gap was the four seconds after the click.

Illustrative approach — not a named engagement

The approach

Core Web Vitals from field data on the devices and networks the traffic actually arrives on — which is rarely a desktop on office wifi.

The handful of pages that receive paid traffic get rebuilt before anything else. The rest of the site can follow.

Images sized and served in modern formats, third-party scripts audited and the ones nobody could name removed.

Server-side conversions deduplicated against the pixel, consent-aware, so the reporting survives browsers restricting tracking.